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KNBC-TV 4 LA - Dynamic Pricing In Online Shopping

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KNBC-TV 4 LA

Online shoppers looking to save money may want to change their web browser settings to avoid "dynamic pricing," a common practice among web retailers looking to maximize revenue.
 

Retailers track spending habits through "browser cookies," small files automatically downloaded from websites. Previous behavior could be an indicator of what someone is willing to spend: a consumer who shops at high-end retail websites may be willing to spend more than a discount shopper.