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Advertising Week Hints At Better Times

THE NEW YORK TIMES

On Tuesday, Google revealed its seven predictions about online display advertising in 2015 at the Interactive Advertising Bureau’s Mixx conference. The next day, the group Consumer Watchdog placed a digital ad in Times Square that called Google “chicken” for not accepting invitations to debate issues about the online privacy of consumers.Here is a look back at some of the highlights, lowlights and sidelights of the seventh annual Advertising Week, which took place from Monday through Friday in New York.

 

DUEL IN THE SQUARE

On Tuesday, Google revealed its seven predictions about online display advertising in 2015 at the Interactive Advertising Bureau’s Mixx conference. The next day, the group Consumer Watchdog placed a digital ad in Times Square that called Google “chicken” for not accepting invitations to debate issues about the online privacy of consumers. The week before Advertising Week, Google erected a billboard in Times Square, 35 feet wide and 13 feet tall, as part of a campaign to encourage marketers to buy display ads on Google Web sites.