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Do Not Track

News Story
9/6/2016
Posted by Mark Reback
Ad Blocking will cease if respect is established Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer is fundamentally broken.     Evidence of this is everywhere. We can see it in...
News Story
1/4/2016
Posted by Mark Reback
Back in 2010, the Federal Trade Commission pledged to give Internet users the power to determine if or when websites were allowed to track their behavior. With just a few clicks, the FTC’s Do Not Track initiative promised to let consumers opt out of having any of their online data hoovered up by just about ...
News Story
11/24/2015
Posted by Mark Reback
Big media companies have ramped up efforts to fight the growing use of technology designed to block online ads. Here's what you need to know about why ad blockers are on the rise, and why many publishers hate them. The ad blocker battle pitting consumers and privacy advocates against big media companies heated up last week when Yahoo issued an...
News Story
11/11/2015
Posted by Mark Reback
The Federal Communications Commission (FCC) has denied a petition that would force websites to honor Do Not Track requests by consumers. The petition was filed by the Consumer Watchdog, an organization designed to advocate for consumer interests. In the FCC’s order, it stated, “The Commission has been unequivocal in declaring that it...
News Story
11/9/2015
Posted by Mark Reback
The agency said it has no authority over Google, Facebook, and other websites and apps The Federal Communications Commission has advised privacy seekers to look elsewhere in their quest for someone to enforce "Do Not Track" rules against Google, Facebook, LinkedIn, and other web giants. Consumer Watchdog, a California advocacy group, had...
News Story
11/9/2015
Posted by Mark Reback
US regulator rejects calls for it to force web giants to respect Do Not Track requests from consumers. Google, Facebook, and other internet companies can continue to disregard Do Not Track requests from consumers, without intervention from the US Federal Communications Commission. The US regulator has dismissed a petition from rights group...
News Story
11/9/2015
Posted by Mark Reback
On Friday, the US Federal Communications Commission (FCC) dismissed a petition – related to the ‘Do Not Track’ feature - filed by California-based consumer advocacy group Consumer Watchdog. The group had requested the agency to order bigwig Internet firms to honor ‘Do Not Track’ signals from the customers’...
News Story
11/9/2015
Posted by Mark Reback
The government says it won’t regulate sites like Google and Facebook. Will ad and tracking blockers do the job instead? The Federal Communications Commission is steering clear of requests to make Do Not Track support mandatory on sites such as Google and Facebook. Advocacy group Consumer Watchdog had petitioned the FCC to step in with a...
News Story
11/9/2015
Posted by Mark Reback
"Do Not Track" is in big trouble after a new U.S Federal Communications Commission (FCC) ruling against it. On Nov. 6, the FCC issued a ruling stating that major Web services, including Google, Facebook, YouTube, Pandora, Netflix and LinkedIn, do not have to honor Do Not Track requests. The first time I heard about Do Not Track (DNT)...
News Story
11/9/2015
Posted by Mark Reback
FCC rules that companies can ignore 'do not track' requests. What does this mean for you? Third-party web tracking is still legal, a new ruling has found. The Federal Communications Commission (FCC) has dismissed a petition by Consumer Watchdog that would forbid Internet companies from tracking consumers. According to the FCC, the...