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Super Bowl Ad

News Story
2/7/2012
Posted by Mark Reback
The Super Bowl may have been played and won, but the games go on — with a US buyer’s group now claiming a last-minute touchdown against car making giant Hyundai’s Super Bowl advertising. North American advocacy group Consumer Watchdog says it has forced the South Korean car maker to do a U-turn on game-day advertising for its...
News Story
2/6/2012
Posted by Mark Reback
Hyundai, the popular automotive company, has confirmed that it will be removing the “40 Miles Per Gallon” claim that it made about one of its vehicles, the Elantra, which was featured during the Super Bowl on Sunday. The Consumer Watchdog wanted this claim omitted because they believe it is misleading to consumers. However, Hyundai...
News Story
2/5/2012
Posted by Mark Reback
Hyundai has been targeted by Consumer Watchdog, a non-profit advocacy organization, over the automaker's 40 mpg fuel efficiency claim on the Hyundai Elantra. The group says Elantra owners have seen fuel economy averages of 18 and 19 mpg instead of the the 29 mpg city and 40 mpg highway reported by Hyundai and the Environmental Protection...
News Release
2/4/2012
Posted by Jamie Court
Santa Monica, CA -- Hyundai has confirmed to Consumer Watchdog that it will not include its "40 Mile Per Gallon" claim about the Elantra in its Super Bowl advertisement weeks after the consumer group called for a cessation of such advertising. Hyundai contends, however, it was not influenced by Consumer Watchdog. On Wednesday,...