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News Story
7/9/2013
Posted by Mark Reback
Up to 50% of web users' browsers are sending "Do Not Track" (DNT) signals to advertisers, and the ad business is considering abandoning its insistence that it will ignore many of those signals, according to a transcript of a conference call between officials trying to reach a consensus on the use of tracking cookies. Interactive...
News Story
6/14/2013
Posted by Mark Reback
On September 21, 2011, members of a working group tasked with creating a new set of industry standards for online privacy gathered for their first official face-to-face meeting. One by one, representatives from Yahoo, Microsoft, the Federal Trade Commission, the Electronic Frontier Foundation and elsewhere arrived at the Stata Center, the...
News Story
5/13/2013
Posted by Mark Reback
A World Wide Web Consortium (W3C) working group that has struggled to reach agreement on industry do not track rules has decided to press on with the effort, after making progress in some areas and issuing a consensus document during a May 6-8 meeting in Sunnyvale, Calif. W3C is an international organization that develops internet standards. The...
News Story
5/3/2013
Posted by Mark Reback
                  After nearly two years of negotiating and little progress, the international group trying to agree on a Do Not Track standard is convening its final official face-to-face meeting next week in Sunnyvale, Calif. Although many people may not know that advertisers and other third parties...
News Release
4/22/2013
Posted by John M. Simpson
WASHINGTON, DC – A coalition of six consumer and privacy public interest groups today praised Sen. Jay Rockefeller (D-W VA) and Sen. Richard Blumenthal (D-CT) for introducing a Do-Not-Track bill, which would charge the Federal Trade Commission with establishing standards by which consumers could tell online companies, including mobile...
News Story
4/22/2013
Posted by Mark Reback
Privacy Groups Complain Progress Is Too Slow The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks. That's because Rockefeller has shown himself to be no fan of the advertising industry's self-regulating Ad Choices program, which gives consumers the...
News Story
4/22/2013
Posted by Mark Reback
Several consumer privacy groups said Monday that they support a bill from Sens. Jay Rockefeller (D-W.V.) and Richard Blumenthal (D-Conn.) that would require the Federal Trade Commission to set standards for companies to ensure they will offer consumers the ability to opt-out of online tracking. The Center for Digital Democracy, Consumer Action,...
News Story
3/29/2013
Posted by Mark Reback
Creating A Standard Is Tougher Than It Looks, Apparently The World Wide Web Consortium, an international group of academics, consumer advocates, and representatives from business, has among its mandates one of acute interest to the online ad industry: how web sites should respond when a user says he'd rather not be tracked, a so-called "...
News Story
10/12/2012
Posted by Daniel Palay
Long-running industry negotiations over meaningful online privacy rules may be on the verge of collapse. After months of occasionally constructive discussions to define what it should mean when consumers flip on a "do not track" switch in Web browsers, advertising lobbyists threw the talks into disarray last week by advancing an...
Blog Post
6/5/2012
Posted by John M. Simpson
Microsoft has just announced that the newest version of its popular browser, Internet Explorer 10, will come with the privacy friendly feature, "Do Not Track" already turned on by default.  Now since I've been pushing for Do Not Track implementation for at least the last two years, I should be rejoicing, right? Would that...