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marketing to children

News Story
4/7/2015
Posted by Mark Reback
The app exploits vulnerable children and violates long-standing media practices, the groups charge   . Consumer groups are calling for a federal investigation of Google, saying its new YouTube Kids app preys upon children's vulnerability and violates longstanding media practices intended to safeguard children.   “There is...
News Story
4/7/2015
Posted by Mark Reback
Broadcast TV and the Internet video have long played by different rules. But when it comes to programming to children, a group of privacy and consumer advocates think it is time for a common set of guidelines. “Google’s YouTube Kids should play by the same rules as broadcasters,” said John Simpson, director of the Consumer...
News Story
4/7/2015
Posted by Mark Reback
For decades, the Federal Trade Commission has been regulating television advertising with special attention to anything perceived to target the vulnerable minds of America’s youth. Now, consumer groups are advocating the same scrutiny be given to digital advertising, and Google’s new app YouTube Kids is feeling the heat....
News Story
4/7/2015
Posted by Mark Reback
Google’s 6-week-old foray into video for preschoolers provides a seductive and seamless mix of kid-friendly fun and advertising, child advocates charged Tuesday as they called for a federal investigation of YouTube Kids. In a 12-page letter, 11 organizations that advocate for children and consumers asked the Federal Trade Commission to probe...
News Story
4/7/2015
Posted by Mark Reback
When YouTube Kids launched in February, Google heralded the app as “the first Google product built from the ground up with little ones in mind.” The Internet giant said its new app would make it safer and easier for young children to find family-friendly videos on their parents’ smartphones. But now 10 children’s and...
Blog Post
12/9/2014
Posted by John M. Simpson
Consumer Watchdog has joined the Center for Digital Democracy and eight other organizations in asking the Federal Trade Commission to investigate and take enforcement action against the Topps Company for violating the Children’s Online Privacy Protection Act. The complaint, which was prepared for the 10 groups by Georgetown University Law...
News Story
12/9/2014
Posted by Mark Reback
A coalition of consumer and children's organizations has asked the Federal Trade Commission to investigate Topps candy and trading card company, which is owned by Michael Eisner, for allegedly violating the Children's Online Privacy Protection Act Rule, according to the Center for Digital Democracy, which filed the complaint on Tuesday....
News Story
12/9/2014
Posted by Mark Reback
In many ways, it was a typical social media marketing campaign featuring user-generated content — only this promotion involved a brand popular with children. Earlier this year, the company behind Ring Pop, a jewel-shaped sucking candy on a plastic ring, ran a contest called #RockThatRock. It invited users to post photos on Facebook, Twitter...
News Story
5/1/2014
Posted by Mark Reback
On Wednesday, Google’s Bram Bout, Director of Google for Education, announced that the company will no longer scan the email addresses of 30 million students, teachers and administrators who use the Google Apps For Education suite. Google has also removed the "enable/disable" toggle for the Apps for Education Administrator console...
News Release
4/30/2014
Posted by John M. Simpson
SANTA MONICA, CA — Google said it will stop reading the Gmail accounts of 30 million students who use Google Apps For Education, spinning the announcement as “protecting students,” when in fact the change came only after questions were raised about the legality of the practice, Consumer Watchdog said today. The flip flop makes...