Google has been muscling into new web markets and greatly expanding its dominance of other web commerce sectors since 2007, when the web search giant adopted a controversial new business practice aimed at steering Internet searchers to its own services.

Google's dramatic gains are revealed by an analysis of internet traffic data for more than 100 popular websites. Once upon a time, these sites primarily benefited from Google. Now, they must also compete with it. In the most comprehensive study of its kind to date, INSIDE GOOGLE obtained three years of traffic data from the respecte 

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