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Hyundai’s Gas Mileage Claims in 2011 and 2012 Elantra Advertising Campaign Misled California Drivers

Santa Monica, CA – Hyundai Motor America misled consumers about the gas mileage of the 2011 and 2012 Elantra through a broad-based media advertising campaign designed to capitalize on public concern over escalating gas prices, according to a lawsuit filed by Consumer Watchdog and Cuneo Gilbert and LaDuca, LLP.

The lawsuit alleges that Hyundai touted "The 40 Mile Per Gallon Elantra" in high-impact television, Internet, and print advertisements without government-required disclosures that those mileage estimates were for highway driving only and that city driving mileage estimates were much lower. The omitted disclosures would have informed consumers that the car does not attain 40 MPG under most driving conditions. The illegal advertisements caused tens of thousands of California drivers to purchase or lease 2011 and 2012 Elantras and consequently incur unexpected fuel costs.

Download the lawsuit filed in Sacramento County Superior Court here: http://www.consumerwatchdog.org/sites/default/files/resources/birdcomplaint.pdf

"I feel like Hyundai took advantage me. Hyundai's advertisements about the ‘40 MPG’ gas mileage of the Elantra instantly caught my attention. I bought the car thinking I would be seeing major savings at the pump and getting over 500 miles per tank, but Hyundai fooled me," said Louis Bird of Sacramento, California, a 2011 Elantra owner who is representing other consumers in the class-action lawsuit and meticulously documents his mileage. "I have not saved any money on gas and have been driving the Elantra for well over a year now. It is frustrating and disappointing. I never would have bought the Elantra in the first place if I hadn’t seen Hyundai’s ads boasting about gas mileage."

The lawsuit seeks to stop Hyundai from illegally using gas mileage numbers in its advertising of the Elantra without government-mandated disclosures and asks for damages on behalf of California residents who purchased or leased 2011 and 2012 Elantras.

"Hyundai used the '40 MPG' figure in a deceptive manner in order to differentiate the Elantra from similar vehicles, an especially egregious tactic during a time when consumers are looking for relief from continually rising gasoline prices," said Laura Antonini, staff attorney for Consumer Watchdog.

"Car companies are required to disclose certain information when mileage estimates are provided in their advertisements and Hyundai ignored the rules," said William Anderson, attorney for Cuneo Gilbert and LaDuca, LLP.  "Without this required information, consumers cannot make accurate comparisons when shopping for vehicles."

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Consumer Watchdog is a nonpartisan consumer advocacy organization with offices in Washington, D.C. and Santa Monica, CA. Find us on the web at: www.ConsumerWatchdog.org

Cuneo Gilbert & LaDuca, LLP, a firm with offices in Washington, D.C., New York, Los Angeles, Bethesda, Md. and Alexandria, Va., specializes in the representation of plaintiffs in consumer, antitrust, civil rights and securities class actions and is active in major litigations pending in federal and state courts throughout the United States. For more information, go to: http://cuneolaw.com